What is the product positioning for Palmer's Cocoa Butter? Palmer's is a low cost but high quality lotion. While they have many different competitors out there trying to mimic the product, Palmer's has done an exceptional job at keeping the brand's integrity intact. Their prices range any where from $3.00 to $7.00, which is about average for other brands of cocoa butter lotions. What distinguishes them from their competitors is they stay true to their product. They know cocoa butter and they make it well. For a company that has approx. 220 employees and makes a little over $25 million dollars in annual sales, they must be doing something right.
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